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Selling

Trade-in versus private sale

The gap between the two is not profit — it is payment for the work, time and risk you take on by selling the car yourself.

Updated 5 min read

Three prices, one car

Trade-in, private party and dealer retail are three different numbers for the same vehicle because they describe three different transactions. A dealer buying your car takes on reconditioning, warranty exposure and the cost of holding it until it sells.

What the difference buys you

Choosing a trade-in is not simply accepting less money. It is exchanging some value for speed, certainty and the removal of every task involved in selling privately.

  • Time spent preparing, photographing, listing and responding to enquiries.
  • Meeting strangers for viewings and test drives.
  • Payment handling and title transfer risk.
  • In some regions, a tax offset applied when trading against another purchase.

Deciding sensibly

A specification that enthusiast buyers actively seek usually rewards a private sale, because a dealer prices conservatively for a car they may not be able to place quickly. A common specification in average condition often makes the convenience of a trade-in the better trade.

Put this into practice

Work through the valuation prototype and see which of these factors apply to your car.

Value my BMW

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